At the heart of the Pure HANDKNIT brand are over 4,500 women knitters. Choosing to partner with women knitters in Chiang Mai, Thailand offers these dedicated women the opportunity to continue with this rich tradition. Ethical work standards are fundamental and at the forefront of our management strategy. All of our staff have company paid health care, including maternity leave. Education is also a focus of ours. We offer paid continuing education which includes free English classes for all staff, their family and friends. Currently we have several staff completing their master’s degree. Throughout the year any excess yarn is donated to several non-governmental organizations and women’s groups where it is used in income generating projects.

Sébastien Sirois - President

For Sébastien, it’s not enough to be a visionary entrepreneur. Having built the company on the foundations of ethical manufacturing and the values of giving, he’s constantly pushing the envelope when it comes to the treatment of staff, the environment, and the community.

Currently, thousands of Canadian-designed, ethically-made, hand-knit sweaters are produced every month. He holds a BA in International Development from the University of Guelph, Ontario, Canada. He’s also fluent in French, English, Spanish, and Thai –– a little something he has picked up from the many countries he has travelled to and lived in over the years. Sébastien’s mission for a healthy, active and balanced lifestyle is an inspiration to his staff. His leadership approach opens the door for them to work from virtually anywhere on the planet.

As for Sébastien, Thailand is home for now. But it seems there are no limits to where the tide will take him next – as long as there is windsurfing and kite boarding nearby, of course.

We hope this tells you a little bit about our passion for our sweaters, the environment and our people.

Commitment and dedication makes each Pure HANDKNIT product a work of art.